Global connections through technology- (A case of Mawaqif Company)
INSTRUCTIONS:
You have been appointed as a “Lead Digital Consultant” to
MAWAQIF company (parking solution company at Abu Dhabi, UAE) to help them
become a Digital Master in digital-rich and competitive world.
Part
1) Describe MAWAQIF Business Model. You must describe the three major
components of the Business Model as follows:
a. What they are doing.
b. How they add value to (Consumer,
Owners, Partners & Society).
c. How they do the business.
Part
2) Place MAWAQIF Business Operating Model on the Grid discussed in class and
sketch the “Business Operating Model”. You need to use the use-case diagram and
based on each element of the actors of the diagram you need to list in a table
the relation and action.
Part 3) Using the diagram below, place MAWAQIF on one of the below quadrants. You must choose one and only one quadrant. Your answer must assess MAWAQIF’s Digital Capabilities and Leadership Capabilities against each component as detailed in each quadrant.
Part 4) Depending on how you rated MAWAQIF’s
Leadership/Digital Capabilities on the chart above, outline the major
components of a “Playbook” for the senior management to become a Digital
Master. If you rated MAWAQIF as Digital Masters, then you need to describe a
“Playbook” to maintain this position. If, on the other hand, you rated it as
Beginners, you must describe a “Playbook” to become Digital Masters.
SOLUTION:
Global connections through technology: (A case of
Mawaqif Company)
Name
Institution/Affiliation
Question
One:
The Mawaqif
Business Model can be described based on three major components for instance:
What
are they doing?
In principle, Mawaqif Company was established under the
Department of Transport so that to implement new paid parking system in Abu
Dhabi, with the company initial focus on the capital’s downtown area (Al Taher,
2014). As such the Mawaqif Company initiative works towards improving parking
lot orientation, increasing the number of parallel parking space and
establishing a system that will enhance the issuance of tickets to those who
fail to abide by the new parking rules. Additionally, Mawaqif Company maximizes
the benefits of the existing parking supply by increasing the total turnover.
What
value does Mawaqif Company add?
Essentially, Mawaqif Company adds value to different
entities of the society, for example, the partners and society in Abu Dhabi
have benefitted from the public awareness concerning the parking solutions.
Mawaqif Company is characterized with a communication strategy that is
all-inclusive and includes room for open consultation. On the other hand, the
consumers of parking space enjoy a regulated, safe and well-structured parking
management program (Al Muhairi & Longe, 2014). Conversely, the various
infrastructure owners in Abu Dhabi enjoy added value in terms of provision of a
sustainable solution that guarantees a more accessible and less congested city.
How
is business done by Mawaqif Company?
Mawaqif Company
conducts business based on various elements for example motorists are only
allowed to park on curbstones painted black or white and turquoise, indicating
premium parking spaces. In addition, households are entitled to two resident
permits charged at Dh800 and Dh1200 for parking in blue-bordered spots
overnight. With car owners required to provide reasonable proof of tenancy so
that to prove entitlement to residential parking spaces. Conversely, Mawaqif
Company is supported by different methods of payment such as online payment,
coins, rechargeable cards, etc.
Question
Two:
‘Business
Operating Model’ for Mawaqif Company
Related Topics:
