Global Connections Through Technology

(A case of Mawaqif Company)

Name

Institution/Affiliation

Question One:

            The Mawaqif Business Model can be described based on three major components for instance:

What are they doing?

            In principle, Mawaqif Company was established under the Department of Transport so that to implement new paid parking system in Abu Dhabi, with the company initial focus on the capital’s downtown area (Al Taher, 2014). As such the Mawaqif Company initiative works towards improving parking lot orientation, increasing the number of parallel parking space and establishing a system that will enhance the issuance of tickets to those who fail to abide by the new parking rules. Additionally, Mawaqif Company maximizes the benefits of the existing parking supply by increasing the total turnover.

What value does Mawaqif Company add?

            Essentially, Mawaqif Company adds value to different entities of the society, for example, the partners and society in Abu Dhabi have benefitted from the public awareness concerning the parking solutions. Mawaqif Company is characterized with a communication strategy that is all-inclusive and includes room for open consultation. On the other hand, the consumers of parking space enjoy a regulated, safe and well-structured parking management program (Al Muhairi & Longe, 2014). Conversely, the various infrastructure owners in Abu Dhabi enjoy added value in terms of provision of a sustainable solution that guarantees a more accessible and less congested city.

How is business done by Mawaqif Company?

            Mawaqif Company conducts business based on various elements for example motorists are only allowed to park on curbstones painted black or white and turquoise, indicating premium parking spaces. In addition, households are entitled to two resident permits charged at Dh800 and Dh1200 for parking in blue-bordered spots overnight. With car owners required to provide reasonable proof of tenancy so that to prove entitlement to residential parking spaces. Conversely, Mawaqif Company is supported by different methods of payment such as online payment, coins, rechargeable cards, etc.

Question Two:

‘Business Operating Model’ for Mawaqif Company

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