Browse our Free Essay examples and check out our Writing tools to get your assignments done.
The purpose of this
assignment is to understand about global branding and the brands' ranking.
Tasks:
1. Go to https://www.interbrand.com/best-brands/best-global-brands/2018/ranking/ showing the top 100 global brands. Click on any of the brands listed
and do the following:
a. Write the name of the
brand, the ranking, the percentage increase or
decrease compared to the previous year and the brand value in millions.
b. A short description of
the brand and the website address.
c. The three top
performing factors for this brand.
d. In the growth history,
use the down arrow to choose another brand to compare the two brands. Briefly mention which brand is doing better. Cut and
paste the graph produced in the comparison.
e. For some brands, just above the growth history, there is a link to a
Q&A with an executive of the company. Summarize the article. If there is no
Q&A, ignore this task.
f. At the bottom of the
page, under the title "RELATED" you will find one or two
related articles. Summarize the article(s) as well.
2. Go to https://www.interbrand.com/services/ and choose any article related to the topics under
Strategy (see image below). Write a concise, complete and coherent summary of
it.
Note: Please double check
your work before submission. Submission of empty files, corrupted files or wrong
assignments (from other courses) are considered late until you submit the right
file. The instructor usually takes three days to grade an assignment but under
no circumstances it will take more than one week
Global Branding and the Brands' Ranking
Introduction
Brand name: Google
Rank: 02
Percentage increase compared to last year: 10% increase in brand value
translating to 155,506$m.
Description of the Brand
Google is a brand that has been in operation
for a while; its strategic management approach makes the brand accessible
amidst high competition in the market. The mission of the brand is to develop
services that can change the lives of its users. Now and then, the company has
continually grown, showing a positive growth trend regardless of economic
instabilities in different parts of the world. However, this growth has not
been without sacrifices and commitments. For example, one of the factors behind
Google’s growth has been internal effectiveness in governance. Management of
Google has effectively incorporated modern human resources management
approaches, such as boosting employees' creativity and innovation, hence
improving the value of the brand. The brand’s website is https://about.google/.
Three
top Performing Factor of the Brand
1. The first factor is differentiation. The brand has a strong uniqueness that makes it outstanding among its competitors. The...
