Required Reading: Barr, S. (2016, December 16). Good storytelling raises money, attracts volunteers. Youth Today. Storytelling is a powerful tool in athletic fundraising. Barr (2016) writes about the importance of identifying GEM (Genuine Exciting Moments) stories. These stories are the foundation to delve deeper into [athletes] stories, with their consent and participation, later. The detailed stories make a difference by going beyond data or too-brief, one-dimensional stories to engage the audience's emotions. ----------------------------------------------------------------------------------------------------------------------------------- SLP Assignment Expectations: In a 2-page paper, develop a GEM story that comes from your program*. Provide details and explain why this story would appeal to potential donors. *Program is a non-profit semi-pro football team that plays to raise money for local charities.