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Four Main Elements of Diffusion

INSTRUCTIONS:

Write your discussion post in 600 words to cover all elements and this one will be long. Do not use textbook case studies for your discussion post.  Textbook- Diffusion of Innovations Fifth edition Everett M. Rogers ·         Read chapter’s 1, 2 & 3 Roger’s textbook https://read.amazon.com/?asin=B000FC0NH8 As you read in chapter 1 about the four main elements of diffusion - innovation, communication channels, time & social system - and the case studies presented, identify an example of a technological innovation that has diffused and has failed and one that has diffused and succeeded in a social system. ·         Identify the methods that were used to communicate information about the characteristics of each innovation. ·         Describe how each innovation was diffused. ·         Provide information on the perceived attributes each innovation (relative advantage, compatibility, complexity, trialability, & observability). ·         How did the characteristics of each social system affect the adoption of each innovation? ·         How long did it take for adoption or non-adoption? (Remember the Scurvy case study and the obvious results of the lemon juice!) In your opinion, why did one innovation fail and the other succeed?
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