Chapters Chapters 4-13 in the 4th Edition of the textbook, Fitness Management, center around the concepts of recruiting, retention, marketing and branding. In a 1.5 to 2 page paper, define each of these four concepts and then describe in detail the way your health club or fitness centers deals with each concept (if you are not a member of a facility, go check one out in your neighborhood, or visit one on-line). Please be thorough in your discussion so that I know that you understand recruitment. retention, marketing and branding and how each relates to the fitness industry. ‐--------‐-------------- Above is for the instructions for my essay. I don't have my textbook on me so please search through internet and please do essay relate with the topics please.