Final Project Topic and Outline due: How the iPhone brand upholds the perception of grandeur and luxury

I.              Introduction

A.   In the recent past, the iPhone brand has gained popularity, not only in the United States but also in the developing world such as African and Asian countries. However, this does not mean the iPhone is the most affordable smartphone; it is, in fact, among the premium-priced gadgets.

B.    The general objective of this paper is to prove that the iPhone brand is more of a luxury product, rather than a cost-effective piece of technology that people all over the world are highly obsessed with acquiring.

II.            Main Part of the paper

A.   Overview of luxury consumption

i.

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