INSTRUCTIONS:
This assessment requires you to write an evidence-based evaluation report of the efficacy and effectiveness of a communication campaign addressing a market, political, or socio-cultural issue. This individual evaluation report should assess to what extent, and in what ways the communication campaign is effective to achieve its desired goal. The report also needs to justify your evaluation of the campaign’s effectiveness through showing evidence-based research. Minimum 6 academic sources. with 3 other sources.