INSTRUCTIONS:
Do you like Instagram? Do you follow (and maybe hate-watch the content of) influencers? Then this is the paper for you. Write a 1200 word paper discussing how an instagram influencer of your choice creates and circulates value. In order to do this, you will have to conduct a mini-online ethnography, going on to instagram, choosing your favorite (or least favorite!) celebrity influencer, and analyze how they talk about themselves and their product placements. Include their pictures, captions, the comments and their responses in your analysis. What are the kinds of value creation taking place? How does their content increase their social status? What are the social relations that they create between people, and between objects, in their work of "influencing"?Use the readings and lectures from Week 2 and Week 4 to guide you in your analysis.