Please use follow the instructions please use the information provided as 1 of the sources.  Please place in-text citations where you reference (see below) this throughout the paper as well as a Reference page at the end of the paper. Cite Reference source; Wilcox, D. L., Cameron, G. T., Reber, B. H., & Shin, J. (2013). Think public relations (2nd ed.). Boston, MA: Pearson. ISBN-13: 9780205857258 URL: http://gcumedia.com/digital-resources/pearson/2012/think-public-relations_ebook_2e.php