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Environment analysis (SWOT) for Electrolux

Introduction

Electrolux is a multinational company with many subsidiaries such as Zanussi, Electrolux Professional Inc., Anova, among others. The headquarters of the company is based in Stockholm Sweden and has been ranked severally as the second largest, regarding sales of household appliances in the world following the Whirlpool Company. Currently, the company has over 55,000 employees in its over 60 countries where it operates. In gaining its competitive position, the company has had its fair share of internal and external attributes which determines its positioning in the market. The strategy of the company is to lead through operational excellence and strong brands (Electrolux-annual-report-2017). Due to its significant contribution in demand for home appliances in the world, it is essential to conduct a SWOT analysis to understand what makes it unique from its immediate competitors.

Strengths

First, the company focuses on sustainable products which are more appealing to many buyers. In the contemporary world, customers are becoming increasingly sensitive to green range products since they want to save the world. As a result, Electrolux can...