Dyslexia Daily Digital Strategy

1.1  Strategy Type

Organizations can use three main digital alternatives. First, multi-channel is the prime advancement since the onset of internet use for commercial purposes. It means users have access to many channels, such as telephone, email, and in-person, but the channels are not interlinked. Second, cross-channel is an advancement of the multi-channel that connects communication between devices and platforms. Third, Omni-channel is a connection that permits users to fully connect to a website by allowing them to search products and check out without having to switch from one application to another (Verhoef et al., 2015). After analyzing the Dyslexia Daily website, we concluded that they use an Omni-channel strategy. We think this is the channel being used because participants in the website can communicate back and forth with Dyslexia experts, search and order books online, and even book appointments with tutors in real-time.

1.2

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