Discussion Post - Ethical & Social Issues in Information

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Discussion Post - Ethical & Social Issues in Information

In the digital world, most firms are intensively using the internet to reach their potential customers. Each company has specific factors to consider while targeting a particular group of customers in the desired market. Behavioral targeting common method use by B2B firms to advertise their goods and service. Regarding political, social and ethics, behavioral targeting presents pros such as understanding customer' needs, while privacy concern issue while pricy concern is its demerit.

Pros and Cons of Behavioral Targeting personal data

Pros

Through the use of personal data in marketing, companies can understand their customers better. Business entities use such data to understand what their customers' need and want consistently. With such information organizational are able to increase quantities of highly demanded products and services to meet the current market demand (Purwanto et al., 2019). The product are aligned with customers' specifications rather than the general working of products.

Companies can anticipate the current needs and their customers. Companies use behavioral targeting to obtain important data about the wants and needs of the present consumers; they use such information to predict the future demand...