As in my tweet from last week respond to the challenge of developing a similar creative-strategic idea for a campaign that could have leveraged "other people's stuff" - whether tiktoks/douyins, tweets, instagrams, weibo, whatevers - to leverage the power of curating and promoting social content to draw attention to and eventual engagement with your solo project's brand, cause or channel. The big idea is this: the real power of "social" has nothing to do with "advertising." aka #realsocial ~500 words, make em all count... -  -  -  -  -  -  -  -  -  -  My #realsocial cadres - The most regressive wag in marketing gets it wrong re #TikTok cuz he seems to never go there. Fuck advertising: how bout brands enabling & curating OPS - other people's stuff. What's in your brand's strategy that acts like this?... https://www.marketingweek.com/mark-ritson-tiktok-nothing-new-ad-platform/