Use the "How to Analyze a Case" document to guide your case analysis over Case # 2 "Customers Take a Shine to Apple, Inc." case study on page 331 of the textbook. Focus on the concepts from chapters 1-2. Provide APA-style citations for any resources used. Your document should follow the following formatting principles for business documents: 12 point font; single-spaced; use clear headings and minor headings to organize thoughts and analysis; embed tables, charts, or graphs in the text; provide a title page; and an APA-style reference page. Click the Grading rubric link to see the criteria I will use to assess your work and to compare your work to the rubric before submitting it.