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Customer Service on Social Media

INSTRUCTIONS:

Identify one popular social media platform and select a company that utilizes it on a regular basis to interact with its customers. Then, write a 1-2 page paper that addresses the following: 1. Review the company's social media page and explain how they use the site to provide customer service, respond to customer concerns, and highlight customer satisfaction. 2. Based on your review, provide an example of one situation where the company used the site to address a customer concern or complaint. 3. Finally, describe some specific ways that you would use social media to enhance customer service and improve communication with customers if you were in charge of customer service for the company.
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