An interview with the Director of Marketing is attached. Please read it since it has most of the information. You will be doing only 2 sections of the marketing plan: 1) Situation analysis Outline the key influences on the current situation that prompt action.   Questions to address include: how and why is the company at this juncture? Where do they want to be?   What are the internal and external variables? What is the market scenario? Who are their customers, their targets? What are issues related to consumers and market?   You need to analyze the situation rather than simply repeating data from the case.  You need to integrate the information and provide greater understanding of the situation. 2) Financial and non-financial results