Corporate social responsibility (CSR)

(A case study of Apple Inc.)

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Summary

Cooperate social responsibility (CSR) is defined as a business approach that enables business organizations to run their services as per the required rules and guidelines (Pour et al., 2014, p.228). Business organizations are increasingly becoming aware of how the general society is impacted by their operations.

Following the change of leadership in 2011, after the death of Steve Jobs, Apple Inc. changed its operational approach as the management decided to focus on the incorporation of CSR initiatives in its operations. Peloza and Sheng (2011, p.118), the integration of CSR into business operations creates a platform where a business focuses on enhancing sustainable development.

The company has its CSR policies and objectives well defined as it was the first technology-based corporation operating in the United States to set up an environmental campaign (Gupta & Prinziger, 2013, p.254). Apple Inc. as a business is also concerned with how its operation influence and impact the general society.

Apple Inc. can enhance sustainable development by initiating proper waste disposal techniques. However, to implement the CSR strategies, Apple Inc. has invested quite a lot.  The implementation of CSR strategies and policies has provided the company with enhanced business visibility (Lazonick et al., 2013, p.256).

Borrowing from the shared-value approach theory (Porter & Kramer, 2011) Apple Inc. can ensure that it attains a win-win solution. The theory is built on the principle that companies enhance profit margins through providing solutions to social problems. Besides, the use of triple bottom line theory enables a company to assess its performance levels.

CSR is a broad concept that entails different practices that address various essential topics that are of high relevance to the development of an economy (Werther & Chandler, 2010). The incorporation of CSR into business operations creates a platform where Apple Inc. focuses on enhancing sustainable development.

1.0 Introduction 

            Presently, business organizations are increasingly becoming aware of how the general society, for example, their stakeholders, as well as the environment, is impacted by their operations. Cooperate social responsibility (CSR) is defined as a business approach...