CheckPoint Assignment

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Checkpoint Assignment: YRC Worldwide SWOT Analysis

a.      Strengths

YRC Worldwide has a significant number of strengths that help maintain its industry leadership and ensure it penetrates new markets. The firm has the following strengths:

·         Effective distribution network: Gradually, the company has invested in augmenting its presence, building a strong distribution network that can reach majority of its wider target market. 

·         Experienced workforce: YRC Worldwide has effective recruitment strategies and employee development programs, including huge investment into training its work teams. For that reason, the corporation has access to skilled and motivated employees (YRC Worldwide, n.d.).

·         Strong brand name: The business’s leadership prioritizes the augmentation of its brand reputation. Its good brand portfolio lets YRC Worldwide enter new markets easily.

·         Robust cash flow: YRC Worldwide benefits from an extensive cash flow; therefore, it has access to significant finances and related-resources that allow it to implement new projects.

·         Good performance in new markets: YRC Worldwide’s workforce is experienced in entering into new markets. The firm enjoys success in new markets, letting it establish new revenue sources, reducing economic dangers associated with expansion plans.

·         Good Return on Investment (RoI): YRC Worldwide expertly executes its expansion programs to establish new revenue streams and attain good returns on capital expenditure (Dun & Bradstreet, 2020).

b.      Weaknesses