Consumer behaviour has changed considerably in recent years. At the same time, production capacities for consumer goods have been built up in recent years to meet the constant demand for consumer goods. Technological innovation and stricter global regulations have made products practically safer. However, frequently it happens that products do not meet national and international requirements and thus pose a danger to consumers. The question is how the involved stakeholders deal with the topic product safety. Are our everyday consumer goods safe? Has the awareness of product safety changed over time? Have consumer goods actually become safer as a result of technological innovation?