Causes and Effects of the Popularity of Fast-Food Restaurants

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Today, the growing popularity of fast food restaurants is evidenced by their availability in the malls and other strategic places (Edrington, 2018). On the global scene, various international brands of fast food restaurants such as Subway, Starbucks, Domino's Pizza, and so on have expanded their operations from city to city across the world. Health Guides (2017) asserts that this mode of business expansion supports the argument that fast food restaurants are preferable and popular. The growth in popularity of fast food restaurants is linked to various causes and effects.

Causes of the popularity of fast food restaurants

·         Ultra convenience

Convenience is one aspect that is of great value to consumers. Modern families and individuals lead lives characterized by daily pressures that result in people lacking time to cook meals at home. The availability of fast food restaurants provides consumers with a quick option to purchase food (Hitti, 2008).

·         Affordability

Fast food is reasonably priced. According to Health Guides (2017), consumers frequent fast food restaurants due to the affordable prices. Families are attracted to fast food chains as they act as alternatives to dining out. Fast food restaurants offer value for money by providing meals to consumers facing budget constraints.

·         Tastes and appetites

Fast food restaurants offer a variety on their menus, for example, burgers, pizza, and so on. Besides, fast foods are tasty and filling. Health Guides (2017) asserts that regrettably, the addition of sugar, sodium, and fat is the reason fast food is tasty. However, presently there is a change in the main menu items for fast food chains due to health-conscious consumers. This creates a platform for fast food chains to remain...