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Guidelines for Case Analysis
Undergraduate
1. Organization
Break the analysis into the following major headings:
1. Introduction & Strategic Issue 1 pages
2. External Analysis 2+ pages
3. Company Situation 2+ pages
4. Recommendations 1 pages
5. Appendix Ratios, Industry Analysis, Five Forces Analysis, SWOT, SGM, etc.
In addition, use the subheadings described in this document to break up long sections.
Show Impact
Your job is not to “spill back” the facts from the case. Assume that the person who reads your write up will have read the case carefully. Support your statements of analysis with brief examples from the case information. Your focus should be on the impact, effect, and strategic implications of your analysis. Do not overlook exhibits in the case with additional data.
Apply Tools and Vocabulary
Demonstrate that you understand and can effectively apply the tools of strategic analysis: macro environment, driving forces, key success factors, industry analysis, financial analysis, SWOT, strategic group map and the nine cell industry attractiveness, competitive strength matrix. An effective case analysis effectively incorporates the language of strategic analysis throughout. YOU WILL INCREASE YOUR GRADE A FULL LETTER BY PARAPHRASING THE APPROPRIATE SECTIONS OF THE TEXTBOOK AND CASE. Unless specifically requested, do not go to the internet to get information to write the case.
Case Study: Under Armour's Strategy
Student’s Name
Institutional Affiliation
Case Study: Under Armour's Strategy
1.0 Introduction
Established by Kevin Plank in 1996, Under Armour is among the dominant global athletic clothing lines. The company’s mission declaration stipulates that it strives to use innovation to make athletes productive. As a result, it produces advanced sportswear apparel, performance wear, and athletic footwear.
1.1 Strategic Issue
Research Question: “What can Under Armour do to reduce high market pressure emanating from industrial rivalry?”
The company’s most significant challenge is competition from established entities such as Adidas, Puma, Columbia, Fila, Polo Ralph Lauren, and so on that provide best-appreciated brands. The different industrial participants give a wide range of performance and active apparel that threaten Under Armour’s market share and profitability function. The business faces considerable market rivalry in the selected segments of accessories, active footwear, and sports kits industries from reputable enterprises.
In their operations, rival athletic apparel firms apply various strategies to gain and maintain competitiveness. For example;
a) General Low-cost Provider Strategy: It involves selling products at the lowest, but profitable prices to attract consumers.
b) Broad Differentiation Strategy: It entails offering differentiated products from those offered by close competitors to appeal to a vast client base.
