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Case Study- Ecofiltro

The most substantial macroeconomic factor facing the Ecofiltro is the possibility of the existence of larger suppliers of similar or substitute products. For example, Ecofiltro considers a strategic alliance with “Fundation Tigo," which may turn the interaction into a rivalry in the market. The fact that other more giant multinationals may enter into the market constitutes to even more considerable macroeconomics aspects encountered by Ecofiltro.

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