Describe an example of a platform business model.  Pick a cool, exciting and trendy company that is extremely relevant to today's age. Be specific and very detailed. For example you can do like a  freemium business model and talk about Pokemon go. Include everything that Pokémon entails, how they monetize, how they use their business model to be such a prosperous app discuss how the CEO and employees  of this platform business strategize and implement and innovate their model and brand, what do you think are key decisions to make for the success of this platform?