Business Strategy Discussion

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Market competition is a contemporary issue that forces firms to strategize now and then to remain relevant in the market amidst fierce competitors. According to Garnaut (2012), market survival is such an important aspect that every firm focusses on in a bid to improve the market share through maintaining the clientele base, persuading new clients from the local markets, and most importantly, spreading the services to the international scope. Amazon is a renowned firm that deals with a wide variety of goods and service across the globe which gives it an upper hand regarding the market knowledge. For this reason, being a superior market dominant with high capital capability, Amazon will pose a significant threat to other transport companies such as FedEx and UPS. For example, by developing an in-house transporting mechanism, Amazon will deny the chance to FedEx and UPS to transport its products, therefore, reducing their workload which determines the returns. In addition, Amazon may also participate in the transportation of products from other firms, and due to its financial strength, it will pose a threat to the market share of FedEx and UPS.

In order to remain competitive for the next 20 years,...