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Business Organization Strategic Plan; Gold's Gym Inc

Pages:
14 page
Sources:
10
Solution:
Solution Available NOW
Subject:
BUSINESS & MANAGEMENT
Language:
English (U.S.)
Date:
Total cost:
$ 40

INSTRUCTIONS:

Guidelines for formatting and Submission: Project (Strategic Plan)

Each project is based on student own choice of organization. The development of your project should follow the general format of the case studies distributed and used for discussion in class. The project should include the following:

1. Introduction (what is the organization, vision, mission, what is the key issue/challenge) 1-2 pages;

2. Background to the Company and Industry (history, turning points, products/services, key quotes, trends, competitors, industry structure, change etc) 1-2 pages;

3. External Audit (Opportunities, Threats, Competitive Profile Matrix, and EFE Matrix) 1-3 pages;

4. Internal Audit (Strengths, Weaknesses, and Threats, Financial Ratio Analysis and IFE Matrix) 1-3 pages;

5. SWOT Matrix (SO Strategies, WO Strategies, ST Strategies, and WT Strategies) 1-2 pages;

6. SPACE Matrix, Grand Strategy Matrix, the Internal-External (IE) Matrix and QSPM. 1-3 pages;

7. Possible Recommendations. One page;

8. Exhibits (financial information, marketing information, industry information, and any other relevant information).

9. A Business plan.

10. References for Further Reading

SOLUTION:

Business Organization Strategic Plan

1.0 Introduction

Gold's Gym Inc. is a company based in the United States that operates a chain of health and fitness clubs. Its vision statement dictates that, ‘The firm focuses on changing customers' perception regarding its services. The management has spent over 50 years outlining fitness, and now it is reinventing it. Using individual fitness information, Gold's Gym utilizes traditional and modern techniques to provide clients with a helpful and inspiring surrounding that supports life transformation.'...

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