Record a presentation using the screen sharing Webware/software of your choice (an Internet search will reveal many free options). Your presentation can be recorded with your own voiceover and visuals, just as you would if you were giving the presentation live.(I will voice record/present) Your presentation should explain why the stated goals may be challenging. Your presentation should explain the importance in determining proper performance indicators, as well as how they can be measured. It must also address each goal indicating any potential challenges with measuring, and make suggestions on how the goal could be modified or replaced with a more measurable goal. In addition, you will write an executive summary outlining the key items in the presentation that can be used as a take-away for your CMO so they may share it with the marketing team in discussion and change implementation.