Provide the class with a brief overview of what the case involves.•Why does this motor race so unique in the sport of racing?•As you read through the case, concentrate on the business model.•Pay keen attention to the issue of sustainability.•What is the basic premise of Evs?•If this portends the solution to “mobility in the future” then why is it not being enthusiastically embraced by the auto industry?•Explain the problems that FIAFE has encountered securing sponsorships.