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Assignment
4 focuses on B2C:
1.
Shopping comparison: Chose a product or service that you would like to buy
(software purchases may not be helpful for this assignment). As a consumer, do
some research online and summarize the following:
·
What product are you
looking for and what alternatives are available?
·
As a customer, give an
explanation of key considerations for buying the product/service online vs in
store (such as convenience, pricing)
2. social
media is a powerful platform to keep up with the changes in the market and
customers. Compare and contrast the use of social media by two companies of
your choice.
·
In your opinion, which
company uses social media better? Why?
·
What is the difference in
business strategies between the two companies?
Assignment
4
Student’s name
Institution
Couse name/number
Instructor
Due date
Assignment 4
Question
1:
Desired Product and Available Alternatives
I plan to purchase a mobile phone from
online, and alternatives such as Nokia, Samsung, and Techno, Infix, and Sony
models are alternatives mobile phones available in the market.
Critical considerations for buying
product/service online vs. in-store
Nowadays, products and services can be
accessed either in-store or purchased online. The method to be used in
obtaining the goods will depend on the preference of the customer after considering
several key factors as follow;
First, I would consider the payment method's
safety buying the mobile phone online vs. in-store as a customer. A safe
payment method provided by the seller of a product, either online or in-store,
is a significant factor for a customer to consider before ordering the
products. A safe payment method ensures customers that it is safe to share
their credit card numbers with the firm's website selling the products (Rudansky-Kloppers, 2017). Beside, assuring the
customers that they would get invoices and receipts of their payment is very
crucial.
Second, shipping the product to the buyer is
another crucial factor to consider while deciding to buy online or in-store. In most cases, online sellers offer to
deliver the product to the customers' doorsteps within a specified period.
However, there is a fear of the goods being delivered to the wrong address or
getting lost somewhere in transit. Also, product may arrive at the desired
destination later than they are expected. Therefore, it is always essential for
customers to consider the safety of the payment process before ordering the
product.
Last, I would consider the return and refund policy when deciding to buy a phone online or in-store. The online store chosen should have a good outline of how returns and refunds...
