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Personal Report 2 is an extension of Personal Report 1. The objective of the Personal Report 2 is to present a market entry strategy for a product of your choice in the country that you analyzed in Personal Report 1. The report should explain how a company of your choice intends to enter a new market, the reasons for choosing a specific entry mode, and a growth strategy over the next 5 years and how this will be achieved. Im attaching the Personal Report 1 for reference.A good report would consist of an introduction, the analysis, and conclusions.
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Assessing investment climate of the emergence of Ghana
Poultry farming in Ghana is one of the most profitable business opportunities worthy for investors from other countries to engage in. In Ghana, many poultry farmers import broilers and layers from the European Union, the United States of America, and Brazil (Yeboah et al., 2019). Globally, the consumption of poultry meat is on the rise. According to Efremova (2018), demand for poultry meat on world trade will likely hike to higher levels by 2027. The future demand shooting vividly signals the need for poultry firms to plan to expand production capacities in readiness for such future projections. The ability of Ghanaian poultry hatcheries to produce chicks varies that satisfy international taste, creating room for foreign companies to invest in chick production. In addition, there is an enormous deficit between the quantity of broilers meat supplied and demand in international markets. Therefore it is apparent that two market opportunities in the line of poultry farming remain untapped in Ghana, the establishment of quality chick hatcheries and maximum production of broilers meat to meet expected export metric volumes.
Foreign Direct Investment in Poultry Firms in Ghana
Brazil is the leading producer of poultry meat. According to Efremova (2018), Brazil supplied 4.4 million tonnes, accounting for 33.6% of poultry exports. Since then, Brazil has continued to inject massive poultry exports due to the availability of corn and bumper harvests of soybeans as they are used as raw materials for cheap feeds for poultry. In a quest to expand poultry farming in Brazil, meaningful efforts to invest in other countries need to be made. Foreign direct investment is the best way for Brazilian poultry farmers, and processing companies can turn market gaps in the poultry industry in Ghana into income. In Foreign Direct Investment (FDI), foreign nations invest or acquire assets to control and manage them (Annum et al., 2019). Through FDI, foreign companies establish a long-term strategy essential in accessing local market resources and exchanging expertise, technical know, and capital.
Ghana is one of the developing countries in Africa; the decision to enter their poultry market by direct investment can be viewed as a source of employment by the Ghana nationals. This perception may not subject the newly established poultry firm to discriminatory taxes levied on the foreign firms in the country. Previous research has shown that many companies around use foreign direct investment globally, indicating great fruition in penetrating and...
