Article analysis

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This analysis paper outlines and critically analyses two different journal articles, each focusing on explaining the key success factors in the art of strategic management leading to the maximization of competitive advantage in different sectors. There are two distinct approaches utilized in the analysis of the two journal articles. In the first article the researchers reach their final findings by utilizing qualitative research, conversely, in the other article, the researchers utilize a mixed methods approach. This kind of approach involves the process of using both quantitative and qualitative methods. The use of both methodologies in research is very significant as it gives the researcher the opportunity to compile reliable data concerning the key success factors (Pournasir, 2013). The use of quantitative data allows the researcher to gain access to quality data as the respondents involved in the study can provide deep insight regarding the study. Besides, it is significant to recognize that by the researchers in the first article depending solely on qualitative data, can only generalize their findings thus lacking some sense of objectivity.

Article One                       

            In the journal article, “The art of strategic management- the key to success in corporate sector” Dr. Fareha Zafar, Sman Babar, and Hina Abbas (2013), centers their study towards explaining the role of key success factors in strategic management. In their analysis, the researchers use Pakistan Tele Communication Limited (PTCL) as the case study. According to Zafar et al. (2013), the company enjoys the second most significant share of the Pakistani cell phone share market under Ufone, the company's cellular, it also operates over 4.4 million fixed lines. As per the collected qualitative data, the researchers conclude that PTCL enjoys a monopoly on all phone services, but the significant improvement in cellular networks has provided the company with a competitive environment. A qualitative approach was selected because it allows for insights into the research problem thus helping to establish relevant ideas for the research. Further, the approach ensures that the researchers uncover trends concerning the analysis of the research questions. Besides, the qualitative approach enables the researchers to utilize technical methods.   To narrow down the scope of the research the data collected is limited only to three sectors of the case study, these sectors include functional strategy, corporate strategy, and business strategy. Besides, the qualitative approach enables the researchers to utilize technical methods. 

Critique analysis of article one

            In qualitative research the relevant background is provided by the review of the pertinent literature regarding the research problem thus it is an essential aspect of the study. Dr. Fareha Zafar, Sman Babar, and Hina Abbas (2013), indeed provide some relevant literature to contextualize their qualitative research, although there is no evidence of precise analysis of the literature. By avoiding the use of quantitative approach, the researchers fail to acquire and include useful data in the examination of critical success factors in the art of strategic management. The use of qualitative approach leads to the researchers generalizing on the final results; this is because the process of data collection is limited to a particular case study. This approach does not provide the researchers with the room and freedom to make systematic comparisons this is because they narrow down to a single case study (Byram & Bell, 2007). Conversely, if the researchers would have included quantitative approach, they would have gained access to widely contradictory opinions that would have enriched the quality...