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Research either data
visualization software or GIS software available to businesses. In a paper,
summarize the range of solutions available, with examples of how these might be
utilized. Then identify an organization that has adopted one of these software
solutions. Briefly describe the organization, and then answer these questions:
1- What technology (or technologies) is the organization using?
2- Which business units utilize the data presented by the technology?
3- What does the technology provider to the business? What benefits does it
offer and/or what problems does it solve?
4- Explain the present and future impacts of such a technology from a business
perspective.
5- Identify areas in which the business might expand or improve upon using the
technology. Explain what they could do and why they should do it.
Application
of Technology in Business: Apple Inc
Name
Institutional
Affiliation
Application
of Technology in Business
Introduction
Apple
Inc. is an international technology company that deals in computer software,
consumer electronics, and online services. Apple Inc. is the leading global
information technology company that relies on the acquisition of data from
services and customers. Through the use of data visualization tools, the
company tracks and analyzes its target audience to improve market dominance and
control business operations. Therefore, Apple Inc. utilizes data visualization
software to influence the value of data on its business strategy by identifying
data assets and future areas of improvement.
Zoho Analytics
Apple
Inc. utilizes Zoho Analytics because this software uses a range of tools that
include pivot tables and key performance indicators (KPIs) widgets to create
reports that provide valuable business insights. This business data analytics
platform enhances collaboration since it ensures that different organizational
departments work together in decision-making and report development (Zoho
Analytics, 2019). Zoho Analytics lets Apple Inc. embed business reports in the
company’s websites and other official communication channels. Consequently, this
software allows the organization to unearth hidden data insights, identify
outliers, understand trends and track business metrics.
Zoho
Analytics is a popular analytical tool because it promotes easy access to data,
quick upload of data integration, secure encrypted connections, comprehensive
pricing packages, and user-friendly dashboard. This platform lets Apple Inc. incorporate
and establish analytical and reporting capabilities into its business models. For
Zoho Analytics (2019) the software solution has a significant customer base
because of its production of interactive visualizations. Therefore, it handles
huge datasets that support the data operations at Apple Inc. through the
creation of displays and graphics that are efficient and easy for human
comprehension.
Business units that utilize data presented
by Zoho Analytics
The
marketing segment of Apple Inc. relies on the data obtained and analyzed by
Zoho Analytics due to the access of reliable information for proper
decision-making. For Turban, Pollard and Wood (2018) data analysis is an
essential component in market research because it supports the process of data
scrutiny. Using Zoho Analytics the company estimates the best fit of marketing
campaigns by focusing on how sales revenues changes in relations to
expenditure. The analytical capabilities of this software solution allow the
company to determine the correlation between market variables. Hence, data
visualization is essential in market decision making.
The production unit receives support from data provided
by data visualization because analytics is essential to product development. According
to Moore (2017) without data analysis, the process of product development would
be inefficient as product teams would not comprehend how their products would
fulfill the market needs. The data provided by Zoho Analytics provides
organizations with insights that allow product teams to make well-versed
decisions concerning adding to the capabilities of a product. Therefore, this
data visualization software provides product analytics that supports the
implementation of effective product development processes.
Benefits and problems solved by Zoho
Analytics
Zoho Analytics is beneficial to Apple Inc. because it helps in democratizing data and analytics thereby leading to executive teams making data-driven decisions. The user-friendliness of the software has supported the analysis of big data and the initiation of enhanced analytics projects. Apple Inc. accumulates big data; and so, this...
