How to Expand an Insurance Business

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                        Annotated Bibliography: How to Expand an Insurance Business

Ahamat, A., Yousef Dirrir, A., & Robani, A. (2017). International business expansion strategy: The review of UAE family business. Retrieved July 14, 2019, from https://www.researchgate.net/publication/317226147_International_business_expansion_strategy_The_review_of_UAE_family_business

The article addresses primary channels that are fundamental in expanding a business venture. In particular, the authors articulate that international markets offer an excellent platform for conducting business due to high market coverage as well as superior technology that lowers the cost of doing business. While this article addresses the expansion of companies in general, it has a high inclination towards the service industry, where insurance ventures operate within.

Bruce, B., Rutger-Von, p., and Michael, M. (2018). The insurance industry needs an intervention. Retrieved July 14, 2019, from https://www.strategy-business.com/article/The-Insurance-Industry-Needs-an-Intervention?gko=bf35b

This article mainly addresses the insurance sector and its deteriorated market penetration. The authors of this piece postulate that marketing and service promotion are sure of ways of enhancing the...