Executive Summary

Angels Day-Care aims to offer outstanding, adaptable, and cost-effective childcare services emphasising safety, flexibility, and value-added services. Their target market includes working parents with unpredictable schedules, and those who prefer having multiple ages of children cared for together. Trends observed within the childcare industry include an increasing demand for quality childcare services, an emphasis on safety and security measures, flexible arrangements, and value-added services - which present Angels Day-Care with an opportunity if it can effectively meet emerging needs and expectations. The proposed research plan uses a mixed-methods approach, employing surveys and semi-structured interviews to collect quantitative and qualitative data. It takes an inductive approach, using surveys and interviews as tools for gathering both quantitative and qualitative information about current market conditions, customer preferences, and competitive forces, as well as ethical considerations such as informed consent, privacy/confidentiality agreements with participants, no harm done to participants, honesty/transparency agreements with researchers as well as fairness issues for fair research practices.

Table of Contents

Executive Summary. 2

1. Introduction. 4

1.1 Background Information. 4

1.2 Purpose and Objective of the Research Plan. 4

1.3 Indicating the Scope of the Research Plan. 4

2. Identification of Key Trends. 5

2.1 Rising Demand for Quality Childcare Services:. 5

2.2 Increasing Focus on Safety and Security. 6

2.3 Need for Flexible Childcare Arrangements:. 6

2.4 Value-Added Services:. 7

3. Research Methodology. 9