Analysis report: Ace Auto Dealers Additional Information

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The major problem facing Ace is the ability to determine its marketing impact from various marketing tools employed. According to Luan & Sudhir (2010), most of the companies spend well over 65% of their running expenses in creating awareness concerning their new and existing products to the current and prospective customers. For this reason, a company should be able to evaluate the impact of all marketing techniques adopted for the purpose of performance evaluation. Lack of these information has impacted Ace by denying management a chance to know the best marketing technique. In relation to this problem, I would propose to Ace to develop a loyalty card that can give precise data concerning prospective customers. Through this strategy, it will become more comfortable and convenient for the customer who can be able to provide the feedback efficiently. The feasibility of this solution is based on the grounds that the company will incur little cost in designing a feedback system with a sustainable reward in long-run.

The cost benefits analysis (CBA) of the system is highly feasible since the prospective customer can be able to check in and...