An International Business Plan

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Advantages

            Rugman and Nguyen (2013, pp. 23) assert that presently the international community encourages the availability of a wider distribution of goods between continents. As such, by Blundstone Footwear investing capital and an adequate amount of time in Kenya, the company will be able to take advantage of the market related as well as the developing business opportunities. In reality, Kenya is an emerging market that has not yet fully industrialized at the same level as the market in the first world; nonetheless, the Kenyan people as well the market will offer Blundstone Footwear plenty of advantages. For instance;

a)    Infrastructural  Investments

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