TO: Tiffany Morrow, Vice President of Marketing

FROM: Marketing Analyst at Destiny Marketing

DATE: July 2, 2022

SUBJECT: Case Analysis Results for Amazon Smart Thermostat

Amazon smart thermostat is a smart home technology used by people living on their own to control their homes' temperatures using digital devices remotely. The device allows people to access their home heating and air conditioning systems and automatically schedule the home's temperature all day. Smart thermostats' ability to regulate temperatures remotely keep a home as comfortable as possible day and night (Godwin et al., 2019). Amazon smart thermostats are WIFI enabled, allowing owners to easily adjust the warmth or coolness of any room in their house. The devices’ users access and control Amazon smart thermostats using devices downloaded from their smart devices.

The Market Segment

Young adults living on their own are the market segment for amazon's smart thermostat. This group of customers like living a luxurious life since most are working, but they have a few expenses (Shahnasarian & Hilby, 2020). They have small and young families whose expenses are few. Young adults spend more on Amazon smart thermostats than any other...