Advertising and Sales Promotion Marketing communications of an organization is a complex of measures, techniques and methods by which information about goods, services or brand of the company reaches its users (Todorova, 2015).  Explain how the stages in a product's life cycle influence the marketing communications mix.  Reference: Todorova, G. (2015). Marketing communication mix. Trakia Journal of Sciences, Vol .3, Suppl. 1. P368-374