INSTRUCTIONS:
In your essay you will have to address all of the following questions:What population demographics were the advertisers trying to reach? Consider the magazine type and the articles located around the advertisement. What techniques were being used to encourage consumers to purchase the advertised product? Consider typeface, color, product placement, slogans and other features. How effective are these techniques? How does the product advertised fit into each of the 5 ideas discussed by Neil Postman in Chapter 1?