INSTRUCTIONS:
In this assignment, you need to choose one brand and two tv ads for your chosen brand. The two ads should be one Covid tv ad, and the second one is a tv ad before Covid (preferable over the last year). To ensure the comparison is symmetric, make sure the second ad is a branding ad and NOT a sales promotion ad. Here is a link where you can find most recent Covid tv ads (https://www.adsoftheworld.com/collection/covid19_ads).