Adidas – Promotion mix Instruction: • Introduction- Minimum 1 page • identification and analysis of the target market for Adidas. – minimum 1 page • Analysis of a “promotion mix” – Minimum 3 to 4 pages Areas of Focus : - Promotional Message - Promotion Objectives (to inform, to persuade, or to remind) - Promotion Methods used to reach target customers – nature & types (personal/mass selling/sales promotion/PR - (show evidence of them, if possible), strategies deployed, importance of integrated marketing communications (IMC), frequency & promotion budget and overall promotion effectiveness - Organizational set-up for Promotion - Use of digital marketing: social media marketing, technology (blogs, podcasting, search engine marketing, on-line videos, etc.) - Critical Success Factors in Promotion Decisions • Conclusion- Minimum 1 page