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Good morning. As you all know we have been talking about
ethics in business for the last chapter discussed. We know the importance of a
company to have acceptable ethics if they want to gain and keep the trust of
their employees and customers.
Your assignment is to seek out a small business in Baton
Rouge. Once you have chosen one,
-Give a brief history
-Discuss what product or service they provide and why
they provide it,
-Determine their target market and potential target
market,
-Explain what they can do to expand
-What ethical values you think they can apply to the
employees and customers to help the business grow and continue to grow.
Remember, I'm asking for a small business in Baton Rouge
or surrounding areas.
Please make up some subtitles from the information above
and use them for the essay.
Student’s Name
Professor’s Name
Course
Date
A Small Business in Baton Rouge: The
Lewis Companies
Brief history
The
Lewis Companies was established in 1990. Since its formation, the company has
managed its operations within Baton Rouge, Louisiana. The company focuses on providing
services such as leasing, sales, and development. According to Lewis Companies,
good leadership has ensured that the company has earned an excellent reputation
for prioritizing the needs of its clients.
Lewis Companies products and services
As
investors, Lewis Companies focuses on providing leasing, budgeting and
maintenance services on properties. On its staff, the company has certified
heat and air conditioning workers as well as other personnel such as painters
and carpenters. The company also handles association management as such Lewis
Companies is dependable on handling logistics of association management (Lewis
Companies). Since its formation, Lewis Companies has been administering the
duties of the operation of different properties. Through the directions
provided by the board, the company can ensure that the association adheres to
governing documents by enforcing rules and regulations. Besides, the company
also handles payable accounts, accounts receivable and collections and managed
vendor supervision. This situation creates a platform where the board of
directors establishes policies for the association.
Target and potential market
For a company to
succeed it has to understand who the ideal customers are, or the customers with
the ability to benefit it by purchasing certain products or services. The
primary target markets for Lewis Companies are the individuals interested in
real estate in and around the Baton Rouge area (Lewis Companies). This area can
be termed as the federal state ‘capital city’ of Louisiana considering it is a
major commercial and industrial hub hence being attractive to individuals
seeking to work and settle in the area and its environs. Therefore, this
situation ensures that Lewis Companies has access to potential target markets
who are individuals that are most likely to seek the products and services
provided by the company.
How to expand
The real estate market in the...